News

Posted By Ali Terai

2 February 2019

Future Golf Future Women Initiative – Move the needle 5%

How can we increase female participation in golf between the ages of 20-39?

The R&A 2018 Women's, Girl's and Family Participation report provides an overview (link to full report).

Lets look at the club member numbers in Australia (link to Golf Australia report)

* Total 400,000 - 80% (320k) men vs 20% (80k) women.
* 20-39yo represent 15% (48k) men vs 6% (5,000) women

The R&A estimate women's golf could represent a $35b missed opportunity. It is often put in the too hard, too big and too expensive to fix basket.

If we break it down further, in Australia we currently have 5000 female club members aged 20-39. To achieve a 5% increase in this segment nationally, we need 250 new members. This by no means solves the issue, but it does move the needle forward.

Let's take some action!

Future Golf will kick off the initiative by fully sponsoring 250 of our The Social with Handicap Memberships valued at $248.

Currently this offer is valid for women aged 20-39yo (in Vic, NSW, QLD, WA and SA)
Use the CODE FUTUREWOMEN at checkout.

To CLAIM your membership visit:
https://futuregolf.com.au/the-social/?mbsc=social

This is just the start of our female participation strategy. We hope to work with leaders in women's sport and commercial/industry parters to keep expanding this initiative.

Please tag anyone who you think would be interested.

#movetheneedleforward5%

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