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Future Golf and MGI Golf Team Up to Enhance Golfing Experiences Nationwide

Future Golf is delighted to announce a new partnership with MGI Golf, an Australian owned pioneer brand in electric golf buggy technology. 

Future Golf and MGI are the clear market leaders in their respective categories. By joining forces, this partnership is set to provide an unparalleled experience for FG members across Australia. 

This collaboration promises to elevate the golfing experience for FG members through event activations, product demonstrations, and exclusive engagement opportunities.

Event Activations & Engagement

As an Official Partner, including across FG’s National Events program, MGI Golf will enjoy category exclusivity for Electric Buggies. This partnership is set to bring unparalleled experiences to FG’s national events, integrating MGI’s innovative products into the heart of the Future Golf community.

Key Components of the Partnership Include:

• Digital Hole Branding: MGI Golf will have branded digital holes at all FG Tour events, utilising live scoring currently provided by Golf Genius.
• FG Event Ambassadors: FG State Representatives will showcase MGI products at select events across various markets. These ambassadors will use and demonstrate MGI’s latest offerings, enhancing member interaction and engagement.
• State & National Championships: Dedicated activations at each State Championship Event and the National Championship Event. MGI will provide additional sample products for all participants to use, with exclusive MGI prizes available for FG members.
• Members Demo Events: Providing exclusive opportunities for FG members to test and trial MGI’s latest range of products. 
• FG Event Prizes: MGI product and prizes will be showcased and awarded at select FG National Tour events. 

“We are absolutely delighted to partner with MGI Golf and bring their cutting-edge electric buggies to our members,” said Brenton Humphreys COO at Future Golf. “This partnership aligns perfectly with our mission to work with industry leaders to enhance the golfing experience for our members through innovative products and truly memorable events.”

“We are thrilled to announce our new partnership with Future Golf. This collaboration represents a significant step forward in fulfilling our vision of bringing our innovative and top-quality electric buggy range to golf enthusiasts across our stunning country and beyond. By joining forces with Future Golf, we are combining our technological expertise with their dynamic community, creating unparalleled opportunities for golfers of all levels. We look forward to this exciting journey together and to the many successes it will bring.” added Carrie Edwards-Britt CEO at MGI Golf.

Future Golf Announces Partnership with CBCo Brewing as Official Beer & Cider Partner

Future Golf, Australia’s largest and fastest growing golf club community, is proud to announce a new partnership with CBCo Brewing as its Official Beer & Cider Partner. This exciting collaboration is set to enhance the Future Golf experience through exclusive content, events and social gatherings, uniting golf lovers with the finest craft beverages from the wholly Australian owned brewer.

Feature Events Across Australia

Future Golf is excited to announce CBCo Brewing as an official FG Events partner for three major events in Victoria, Western Australia and Queensland. These feature events will offer a new vibrant experience for the FG community, offering participants a unique and enjoyable atmosphere. Additionally, CBCo Brewing will be a digital hole sponsor for the National Series and State Championships, further integrating their presence into the Future Golf community.

Members Social Events at CBCo Venues

Future Golf members will have the opportunity to participate in exclusive social events at CBCo Brewing venues, with three special gatherings planned in Victoria and Western Australia at CBCo Brewing venues in Port Melbourne and Margaret River. These events will provide members with a chance to connect, socialize, and enjoy CBCo Brewing’s exceptional beer and cider offerings in a relaxed and welcoming atmosphere.

“We are thrilled to partner with CBCo Brewing,” said Brenton Humphreys, COO of Future Golf. “This collaboration will bring a new dimension to our community, combining our members’ passion for golf with their appreciation for quality craft beer and cider to bring a real sense of fun to our already popular events series. We look forward to creating memorable experiences together.”

“As a proudly independent, Australian owned and made business, sport has always been a fundamental part of CBCo Brewing. With our long-standing history in golf, partnering with Future Golf, Australia’s largest and fastest growing golfing community, was a natural fit.” said Lawrence Dowd, Managing Director of CBCo Brewing. “Our aligned vision and commitment to sport, paired with our dedication to providing quality Australian owned and made beer, makes us excited to join their community. We look forward to offering their members an Australian owned brew to enjoy both on and off the course,” Dowd said.

About Future Golf

Future Golf is a vibrant, inclusive community for golf enthusiasts of all levels. It provides members with an avenue to play golf in a relaxed, supportive environment. Upholding values of freedom, diversity, growth and connection, Future Golf goes beyond the sport, fostering personal growth and building relationships. For more information, visit www.futuregolf.com.au

About CBCo Brewing 

CBCo Brewing forms part of Morris Group. Founded by Chris Morris (ASX Top-50 global company Computershare), Morris Group is an independent family-run Australian business operating a portfolio spanning tourism, hospitality, technology and aviation industries across Western Australia, Victoria and Queensland. The Group encompasses luxury helicopter charter company Nautilus Aviation, a series of premium hospitality venues including Portsea Hotel and The Albert Park Hotel, and a collection of boutique accommodation experiences in Queensland – Orpheus Island and Pelorus Island.

Future Golf Announces Partnership with TRUE linkswear as Official Footwear Partner.

Future Golf is thrilled to announce a strategic partnership with TRUE linkswear, a pioneer in golf footwear known for its comfort, performance and innovative design. This collaboration will elevate the Future Golf experience through exclusive event activations, engagement opportunities, and premium product offerings within the footwear category.

About the Partnership

This partnership represents a significant enhancement to Future Golf’s mission to provide unparalleled value to its members. TRUE linkswear’s commitment to crafting high-quality, comfortable, and stylish golf shoes aligns perfectly with Future Golf’s dedication to enriching the golfing experience. Members will benefit from exclusive engagement opportunities, fitting events, and premium prizes at Future Golf events.

Key Benefits for Future Golf Members

TRUE linkswear will be an Official Events Partner for Future Golf, with national category exclusivity in footwear.

TRUE will also be an Official Season Tour Partner, ensuring a unique and consistent presence across the rapidly expanding FG events program.

Members Fitting Events: Future Golf members will have the opportunity to attend dedicated fitting events hosted by TRUE at various Future Golf events. These fittings will allow members to experience TRUE linkswear’s exceptional products and customer service firsthand.

Event Prizes: TRUE linkswear will provide product prizes to be displayed and awarded at select Future Golf National Tour events.

Member Discount: all FG members will be able to purchase TRUE linkswear products at an exclusive 15% discount from the retail rate. Excludes any existing discount offered items.

“We are incredibly excited to partner with TRUE linkswear,” said Brenton Humphreys, COO of Future Golf.“ Their dedication to quality and innovation in golf footwear is unmatched, and we believe this partnership will bring significant value to our members. Together, we can enhance the overall golfing experience and continue to grow our supportive community.”

This excitement is echoed by Sam Boden, TRUE Australia’s Managing Director. “As a brand, we’re not only passionate about creating innovative, industry-leading products, but also about bringing people together to enjoy the game of golf. From the game itself to the camaraderie, the stories and the pristine environments we get to experience. The Future Golf community embodies that mantra to a tee, which is why we’re so excited to kickstart this partnership.”

Future Golf Announces Partnership with Bushnell Golf 

Future Golf is delighted to announce a strategic partnership with Champion Sports, the exclusive distributor of Bushnell Golf products in Australia.

Bushnell Golf is known globally as the clear Number 1 in Rangefinder technology and will become the Official Rangefinder Partner of Future Golf. 

The partnership will provide Future Golf members with industry leading access to Bushnell’s top-tier products, enhancing their overall golfing experience.

Elevating the Golfing Experience with Premium Products

Through this exciting partnership, Future Golf members will benefit from exclusive offers and discounts on a wide range of Bushnell products, including golf rangefinder, speakers and other advanced golfing accessories. Bushnell’s cutting-edge technology and commitment to excellence align perfectly with Future Golf’s mission to provide members with the best tools and resources to improve their game.

Bushnell products will also be showcased across select Future Golf events, where participants will have the opportunity of winning a selection of Bushnell products.

This partnership underscores the shared commitment of Future Golf and Bushnell to support golfers of all skill levels. By providing access to premium golfing equipment, Future Golf and Bushnell aim to help members achieve their full potential and enjoy the game even more.

“Bushnell’s products are synonymous with quality and innovation, making them a perfect fit for our community. This partnership will provide our members with access to the best golfing technology available, helping them to play better and enjoy the game more.” said Future Golf COO Brenton Humphreys. 

“Champion Sports is thrilled to announce our new brand partnership with Future Golf. This collaboration reflects our shared commitment to innovation, excellence, and the promotion of golf in Australia. Together, we aim to elevate the sporting experience for golf enthusiasts nationwide.” – Jason Bridge, Managing Director of Champion Sports PTY LTD

Future Golf, Australia’s biggest and fastest growing golf club community, today proudly announces a significant achievement of expanding its network to 150 golf courses nationwide. This milestone underscores Future Golf’s commitment to making the sport more accessible, enjoyable and inclusive for golf enthusiasts of all levels.

Expanding Horizons for Golf Enthusiasts

Future Golf has continually revolutionised the golfing experience since its inception 10 years ago, offering members unparalleled flexibility and opportunities to play at some of the country’s most prestigious and picturesque courses. With the addition of the latest golf courses, Future Golf members now have more options than ever to explore new greens, engage in competitive play, and enjoy the camaraderie that the sport fosters.

A Community-Centric Approach

At the heart of Future Golf’s philosophy is a dedication to building a vibrant community of golfers. With over 23,000 active members, the organisation’s innovative membership model not only provides access to a diverse range of courses but also includes benefits such as coaching sessions, social rounds and exclusive member events.

Driving Growth Through Partnerships

Future Golf’s success is built on strong partnerships with golf clubs across the country. More partners mean more choice for members, which in turn drives more new members for partner clubs. This symbiotic relationship has proven beneficial for the growth of golf in Australia.

In excess of 2,200 Future Golf members have transitioned to traditional golf club memberships in the past 12 months, showcasing the positive impact of Future Golf in growing the sport.

In the past 12 months, Future Golf has seen its fastest growth rate of new partners.

Five new courses featured in Australian Golf Digests Top 100 Golf Courses 2023/24:

Future Golf and Moonah Links Extend Partnership for a Four-Year Term

Future Golf, the leading golf membership platform in Australia, is excited to announce the extension and expansion of its longstanding partnership with Moonah Links, located on the famous Mornington Peninsula of Victoria. 

The renewed agreement spans a significant four-year period until at least the end of 2027, solidifying the commitment of both organisations to providing unparalleled access to high quality golf experiences for Future Golf members.

This extension marks a continuation of a fruitful collaboration between Future Golf and Moonah Links, highlighting the enduring nature of their relationship as key stakeholders in the golfing community. As a testament to their dedication to fostering a vibrant golfing culture, the extended partnership includes several noteworthy enhancements:

Increased Member Access: Future Golf members now enjoy 7-day access to redeem membership tee times at Moonah Links, providing greater flexibility for their golfing experience (note: Social level members mid-week only).

Cross-Course Access: All Future Golf members can play both the Legends and Open courses each membership year.

Vic PGA Event Sponsorship: Future Golf commits to a three-year sponsorship of the Vic PGA event, contributing to the growth of professional golf in the region.

Annual Golf Development Fund: Future Golf and Moonah Links will make an annual contribution to a golf development fund, supporting club initiatives and grassroots talent development.

This extended partnership solidifies Future Golf and Moonah Links’ commitment to providing outstanding golf experiences and fostering the growth of the sport in one of the great golfing regions of Australia.

Brenton Humphreys, Chief Operating Officer of Future Golf stated ‘Moonah Links is one of the great public access golf courses of Australia and has been a foundation partner of Future Golf since the very early days. We are delighted to be extending and expanding on this valuable partnership, to drive more people to play more golf for the next 4 years – at the stunning Moonah Links!’

Brownyn Robbins, Assistant General Manager of Moonah Links added “at Moonah Links, we are delighted to announce the extension of our partnership, a testament to our shared values of excellence and innovation. Together with Future Golf, we are committed to enhancing the golfing experience, fostering a sense of community, and paving the way for a bright future in the world of golf. Here’s to continued success and memorable moments on the fairways ahead for Future Golf members at Moonah Links.”

Future Golf Announces Exclusive Partnership with Drummond Golf.

Australia’s biggest and fastest growing golf club community, Future Golf is thrilled to announce an exclusive national commercial partnership with Australia’s biggest retailer, Drummond Golf. This collaboration marks a significant milestone in enhancing the retail experience for golf enthusiasts and solidifies Future Golf’s commitment to elevating the Golf experience for members across Australia with the market leading retail brand for at least the next two years.

Exclusive Retail Partnership

Drummond Golf, with its 50 stores and franchise owners across Australia, is set to become the Official Retail Partner of Future Golf, securing exclusivity to redefine the retail golfing experience. This partnership reflects Drummond Golf’s market-leading position and Future Golf’s commitment to providing members unparalleled value. Future Golf members will be able to go in-store for an exclusive encounter with premier golfing products and expert guidance.

Big Swing Golf (BSG)

New Future Golf members will gain premium access to the Big Swing Golf indoor simulator network across Australia – currently 25 sites and growing – through a BSG VIP Membership. Future Golf will also host a series of exclusive FG member events at BSG venues across Australia.

Elevating Event Experiences

Drummond Golf will become an integral part of Future Golf’s event programming across Australia. Drummond Golf will enhance the event experience with a variety of Drummond Golf prize vouchers available to event participants, in conjunction with exclusive retail partner activation rights at all FG Tour events nationwide. Additionally, Drummond Golf will serve as the presenting partner of the annual premier event at Barnbougle, further enriching Future Golf’s offerings to its community.

Maximising Member Benefits

This strategic collaboration with Drummond Golf represents Future Golf’s ongoing commitment to enhancing value and satisfaction for its members, while turbocharging membership growth. By aligning with Drummond Golf, Future Golf members will gain exclusive access to a broad spectrum of premier golfing products, events, and experiences. This partnership ensures a richer, more rewarding golfing journey with Australia’s No.1 golf retailer, further accelerating the expansion of our membership base and providing unparalleled support for our members’ golfing journeys.

Leveraging Success for Future Innovations

Building on a year of significant growth, including expanding its partner course network and hosting a record number of events, Future Golf’s partnership with Drummond Golf is a testament to its innovative approach to growing the game. This collaboration not only celebrates the achievements of the past year but also sets the stage for a future filled with even more exciting opportunities for members.

A Revolutionary Golfing Partnership

“Future Golf is thrilled to join forces with Drummond Golf, Australia’s premier retailer, united by a shared passion and love for the game. Run by golfers for golfers, both organisations celebrate a deep connection to the sport. Together, we redefine the golf experience, offering our members unparalleled access to premier products and events, marking a significant milestone in our commitment to elevate the golfing journey nationwide. In our 10th year, this exclusive partnership reflects our enduring dedication to enhancing the golfing experience for our community,” said Future Golf CEO, Ali Terai.

Ben Wilson, Head of Marketing at Drummond Golf added “We are thrilled to announce our partnership with Future Golf. For half a century, Drummond Golf has led the way in golf retail innovation, from pioneering MiMatch, the most advanced club fitting system, to launching our Big Swing Golf simulators. We’ve been impressed by Future Golf; their team’s hunger for innovation mirrors our own. Together, we share a passion for golf and a joint mission to make the game accessible and enjoyable for all Australians to experience, in whatever way they prefer.”