Tag: socialgolf

ARE ANY OF THESE 4 THINGS HOLDING YOU BACK?

ARE ANY OF THESE 4 THINGS HOLDING YOU BACK?

​

We recently surveyed 3000 potential golfers and these are the top 4 issues holding people back.

 

1.  I don’t have anyone to play with.

(51% of respondents)

Future Golf has over 3000 like minded members so you will always have someone to play with at either one of our awesome golf events, golf trips or via a social round organised on our private members lounge.

“Before joining Future Golf I had no one to play golf with, now I have over 20 people who can genuinely call a mate who are always up for a hit” – Michael (Member since 2014)

2.  Golf is too expensive

(36% of respondents)

A Future Golf membership is Australia’s most flexible and value packed membership in golf. It’s designed so members can play their way.

A Future Golf membership includes:

  • FREE rounds of golf at our partner courses.
  • An official Golf Australia handicap as well as Golflink access.
  • Access to golf to over 150 golf events.
  • A likeminded community of golfers.
  • FREE golf lesson
  • FREE X-Golf
  • Amazing course discounts at our partner courses.
  • + heaps more

We have flexible memberships starting at only $24.95 per month.

“I was on the fence, then me and a few mates realised that even if we only use a few of the free rounds, we’ll more than break even – it’s a not brainer” – Pete (Member since 2016)

Video overview from our Founder and CEO – Ali Terai

 3. I’m new to golf / worried about my ability

(25% of respondents)

Our golf pathway provides membership options for golfers of all abilities from ‘beginner to addict’. We pride ourselves on growing the game of golf by introducing new people to the sport.  Memberships include features like a free golf lesson and access to facilities like X-golf where you can improve your game.

Our team and members are also here to help you learn the game. We don’t take our golf or ourselves too seriously. It’s all about having fun, meeting people, improving our health and developing a skill.

“When I first joined Future Golf 3 years ago I was a beginner and scoring 120 for 18 holes, now I’m addicted, I play off a handicap of 3.4 and play at least twice a week!” – Nathan (Member since 2015)

4.  Golf makes me feel intimidated or unwelcome

(17% of respondents)

We pride ourselves on being friendly, relaxed and inclusive to anyone who wants to play golf in a fun environment. We go out of our way to make sure all our new members are embraced by our golfing community!

“Thanks guys, I was nervous about joining but I haven’t regretted the decision since clicking confirm”
– Aaron (Member since 2018)

You can join Future Golf by clicking HERE – https://futuregolf.com.au/join

The Future Golf Pathway continues to support traditional clubs

Most companies don’t like sharing stories of when they lose a customer. At Future Golf, we’re a little bit different and we genuinely celebrate when a member of ours joins a traditional membership at a partner club.

At the moment an average over 20 Future Golf members are joining a partner club every week, the best part is many of our members continue to maintain both their Future Golf and traditional club membership, which is great for the industry as a larger number of bricks and mortar golf facilities get supported.

Now for some numbers, If we conservatively assume the average young member will stay at their new club for 3 years and annual membership fee is $2000, at 20 members a week this results in $120,000 of lifetime value that is being directly injected into traditional clubs and the golf industry from just this channel. This doesn’t even include the social rounds, golf events, guest passes, referrals, lessons, food & beverage and pro-shop.

The best part about it, is these are younger members who are mostly aged 25-39 years old, who’ve never been part of club or are returning to golf. Which means our partner clubs aren’t poaching members from other traditional clubs, these are golfers who are new or re-entering the ecosystem.

Here is a message we received yesterday from Michael Walsh who recently joined Yarra Yarra, he’s is one of 7 number of members who’s joined Yarra Yarra over the past 12 months.

“I’d like to thank you and the Future Golf team for making the experience so positive. Future Golf was the perfect way for me to start playing golf again, to get to know other golfers, and to play some different courses around Melbourne. Despite playing regularly as a junior, I joined Future Golf after several years of not playing at all. Future Golf provides a much needed pathway for people like myself to start playing again, rediscover their love for the game, and go from only playing once or twice a year to being a full time member of a club playing every week. With golf struggling to attract new players globally, it’s great to see Future Golf offer an alternative to the traditional model, providing a flexible and approachable option for new and returning golfers. Keep up the great work, and I’ll try and join a few Future Golf events as a guest in the future.”

The thing we love the most about our model is that it’s having a meaningful impact on the future sustainability of golf at all levels. Our model is also nurturing the next generation of leaders in our sport, who will carry the torch and continue the the great work done by our past presidents, club captains, boards, committees, staff and members who have built the amazing clubs and course that we’re privileged to play.

We want to ensure that legacy of Australian Golf and our industry is thriving at all levels.

#growthepie #partnerships #golf

If you’re a Golf Club/Course and would like to discuss working with us visit: https://futuregolf.com.au/about/partner-with-future-golf/